The luxury of exclusive jewellery combines with the metaverse for boundary-breaking brand Kaveras
Kaveras is the latest venture from the elite jewellery company Le Hosah and is designed to break boundaries. Combining traditional opulence in the form of high-end jewellery with the latest in modern technology including Web3 – the new iteration of the World Wide Web – the brand, launched in 2022, marries real-world luxury with the metaverse.
“The concept behind Kaveras originates from ‘the creation of our new world’,” explains CEO Marie Kim. “Paramount is the concept of ‘new beginnings’, a theme in our first three Kaveras collections, along with the energy of the universe, which is found in gemstones, and without which there can be no progress.”
Triad, the brand’s signature new collection, features these themes at its heart. Designed with iconic double triangle diamonds, the collection becomes the true status symbol of the brand – and the energy of those who wear it. The Prana collection, with its meteorite stones, symbolises endless energy. Launching in 2024, the Taecho collection features diamonds and rutilated quartz, symbolising divine energy. As sustainability is at the forefront of the brand, all pieces are produced bespoke, avoiding unnecessary carbon emissions.
With its unique focus on luxury collections and technology, New York-based Kaveras represents the future of high-end fashion and the metaverse. The collections are “phygital”, meaning they are physical pieces with a digital “twin” that ensures proof of provenance and authenticity, via blockchain.
“We want our customers to be at the forefront of this new experience with our pieces,” says Marie. “We understand the importance of authenticity in the luxury space, so we combine our physical product with an NFT (non-fungible token) collection. This allows our customers to have proof of authenticity and guarantees where the gemstones are sourced. We sell the NFT first, and later we produce the bespoke piece.”
Through its collections and technology, Kaveras is building what Marie refers to as a “new noble community”. “It’s not only about the pieces themselves, but also their utility, the new experiences and opportunities they offer,” she explains. “These include the phygital element and access to privileges. Our noble community is built around our shared interests and enjoying the exclusivity our pieces embody.”
www.kaveras.com