Sustainability wrapped in luxury – Kimisoo’s bespoke bedding makes sure its customers can sleep soundly at night
We spend around half of our lives in bed, and the rejuvenating power of sleep is more effective than almost any medicine, lotion or therapy. That makes the bedding we choose the most important of all household textiles. To help his customers enjoy the ultimate sleep experience, George Bothos, founder of the Greek luxury bedding company Kimisoo, seeks the finest threads, artisans and designers to create bespoke products for homes, yachts and boutique hotels.
“The bed must be defined by tranquillity. You need to indulge yourself so you feel secure and comfortable,” says George. “With Kimisoo you can choose your perfect material, whether it is a cotton satin or a silky satin, woven with thread counts from 400TC to 1500TC. We work with innovative yarns and techniques and learn from the skills and craft of our artisans, applying their artistry to our bedding, towels and other textiles.”
Kimisoo was created during the Covid pandemic, when George was at home with his newborn son. As he sang lullabies to help the baby settle, he would whisper “go to sleep”, or “kimisoo” in Greek, which became the brand name. George already understood textiles, as his family business was in the trade. He combined this knowledge with his love of sustainability, luxury, craftsmanship and fabrics to create Kimisoo.
George’s new venture found success with both Greek and international markets early on. Returning and new customers, including boutique hotel owners, were seeking to provide such subtle luxurious experiences to their clients. Kimisoo has a showroom in Athens, where customers can view and experience products. The brand also specialises in bespoke designs created in close collaboration with clients.
As well as enjoying working with craftspeople in Greece, Portugal and Italy, George is keen to explore new ideas. “We have collaborated with a university to devise new yarns, and recently developed a towel that uses 20 per cent recycled plastic from the sea,” he says. “It is something we want to engage with more often. Our dream is to offer exceptional products with purpose and international appeal. We want to expand our projects while maintaining the philosophy and ethos of the company. We will continue to be innovative, diverse and creative, while respecting and promoting our Greek heritage and traditional craftsmanship techniques and processes.”