Myth Drinks’ zero-alcohol, rum-inspired spirits provide a quality tasting drinks option for fun nights out to remember
“Zero alcohol is important to me and there’s not a lot on the market that is truly zero,” says Colette Safhill, founder of Myth Drinks. “So, I set about making something.”
As a non-alcohol drinker, Colette had also grown tired of being presented with poor drinks options. “We were going to five-star hotels or eating high-end tasting menus, yet I was being offered sodas or cordials to drink,” she says. “I just thought, this isn’t good enough, there has to be something different.”
Myth Drinks launched quietly in May 2022 with two rum-inspired spirits, Myth Coconut and Myth Dark Spiced. By July, the Yorkshire-based company was winning awards, taking home the overall Zero Alcohol Trophy, a gold medal for Myth Coconut and a bronze medal for Myth Dark Spiced at the International Wine and Spirit Competition’s Low & No Awards 2022. The judges described Myth Coconut as having “wonderful notes of coconut, peach and caramel, almost akin to Malibu. The beguiling finish has a beautiful mouthfeel and is a real delight served either neat or as a great mixer.”
For Colette, creating the drinks was as much about unlocking a feeling or sense of experience as it was about creating a quality tasting spirit. “People want to feel they’re part of something and that there’s a promise of fun,” she says. “I wanted to put that in a bottle, to capture sunshine in a glass. I’ve had people cry when they tasted Myth Coconut because it is so evocative of youth and of a time when we felt things were more possible.”
Capturing the idealism of youth with the responsibility and health-consciousness of adulthood is baked into the ethos of Myth Drinks. “You can write your own story,” says Colette. “When you choose to enjoy a non-alcoholic drink, you write your own ending to the day. We just want better choices available for people who don’t want to drink alcohol.”
Ultimately, Myth Drinks contain all the satisfaction of drinking a luxury spirit with none of the negative consequences, offering both quality and clarity. “It’s about valuing yourself, your experiences and your time,” says Colette. “And having a great night that you can actually remember.”
www.mythdrinks.com