Interior design practice Studiossoo puts people at the heart of every space, ensuring clients’ visions are fulfilled in an inimitable and holistic manner
The iconic backdrop of Hong Kong’s sleek architectural landscape is the canvas on which Studiossoo envisions her interiors. Indulgently soft fabrics, drapery and cushions are layered over warm wood hues, curved lines and furniture that beckon people to gather and relax in comfort.
“My global exploration of materiality has shaped my approach to design,” says Samantha Soo, founder of Studiossoo. “There’s a sumptuousness to the interiors seen globally that beautifully complements the minimalist aesthetics of the buildings here in Hong Kong, which is a very architecturally led city. I particularly enjoy combining materials to soften spaces and bring people together.”
Samantha grew up in Hong Kong, in a family with decades of design development experience, before moving to the US to study interior architecture at the School of the Art Institute of Chicago. She later obtained a master’s degree in interior design from the renowned Harrington College of Design in Chicago. Her career eventually led her back to Hong Kong where, since 2017, she has been pairing influences from both continents.
Most of Studiossoo’s projects are the result of client recommendation, reflecting Samantha’s commitment to understanding the people at the heart of the brief. “People often initially contact me when they’ve spent time in a space I’ve designed,” she says. “Clients can, and do, draw on this style in their brief, but I always begin every design proposal with a blank canvas. My choice of colours, lighting, art, fabrics and furniture is driven by how the client will use the space and how they want to feel in it.”
Design projects include the renowned AP House in Hong Kong, an exclusive hospitality concept for watchmaker Audemars Piguet where clients can meet, entertain and relax. The 186-square metre-space, featuring a bar and lounge, is an homage to both Chinese culture and the brand’s Swiss roots. It exemplifies Samantha’s ability to beautifully blend disparate styles and influences.
“Interior design is about enhancing the life within a space, through the strength and subtleties of the materials used,” she says. “I love exploring how materiality balances architecture and ambience to create a sense of ease, comfort and harmony.”
www.studiossoo.com