Pictorum Art Group is making it easier for a new generation of art collectors to access the market
The relationship between art and luxury has forever run parallel, interlinking occasionally over a shared innate quality. Over time, the concept of what constitutes art or luxury has diversified. With the art world becoming more complex, Pictorum Art Group brings together experts in art investment, curating and appraisal to make the experience of collecting art less daunting. “We are working to eliminate that sense of intimidation new collectors experience when they enter a gallery or the art market,” says Matthew Navin, Pictorum CEO.
In the modern marketplace, a lack of visibility, funding and knowledge has, says Pictorum, caused an absence of quality representation opportunities for emerging artists. Pictorum’s expert advisers seek out artists who are truly passionate and dedicated to developing their practice. The organisation’s groundbreaking approach is to be the artists’ eyes and ears at the right place, build their knowledge, support them financially and help establish them, to create a more ethical and inclusive environment for the future.
Pictorum’s core centres around collaboration, modernisation and creativity. It takes pride in establishing lasting relationships with organisations that share the same synergy and ethos. Since 2021, Pictorum has partnered with institutions including Sotheby’s Institute of Art. “In an industry where the rulemakers are no longer the tastemakers, collaboration is the only way to initiate disruptive change,” says Sanaa Sachdev, Operations Director.
The company was founded in 2018 by Matthew, alongside brother and co-founder Jackson Navin, as Pictorum Advisory, the investment arm that acts as an incubator and patron for talent. Building on rapid success in the UK, the group now comprises five complementary brands that are collectively transforming the experience of owning and investing in art.
The group’s flagship contemporary art space, Pictorum Gallery London, opened in 2022, and is now celebrating the launch of its most recent brand, Duveen + Vollard, a premium art-logistics service provider. Other brands include Articul8, a publication that reports on art world trends, from global news to auction insights, and Artelligence, an art tech platform that collates this information to offer detailed analysis to art market stakeholders. With plans to expand to India, the doors to innovative, transparent art investing are wide open.