The future of fashion

The future of fashion

The future of fashion



In this futuristic fashion scene, a woman in a white shirt daringly braves the splash of water.

With its dedication to bio-circular innovation, gender-neutral label Pippica is melding technology, fashion and art to shape the world of tomorrow

The London-based gender-neutral fashion brand, Pippica, is taking a stand against greenwashing and fast fashion. With its bio-circular approach, it operates at the intersection of art, technology and sustainability. “Just as the Renaissance masters pushed the boundaries of their time, we are now at the forefront of a new wave of transformation, poised to shape the future through our collective creativity, ingenuity, and commitment to a sustainable and interconnected world,” says founder Dea Baker.

Pippica was originally launched in 2019 as Aqua & Rock, winning Innovator of the Year at the Drapers Independent Awards in 2021, the year it was rebranded. The label uses sustainable yarns from the UK and Europe, made from organic cotton, hemp and recycled wool. These are blended to create unique, eco-friendly fabrics and, ultimately, the brand’s exciting eye-catching designs.

A woman sitting in front of a waterfall surrounded by vibrant flowers, showcasing a mesmerizing fusion of future fashion.

Although designed to last, Pippica’s striking clothing and footwear are 100 per cent compostable: items utilise materials that can be “returned to the earth” rather than landfill. Through the company’s Trade In programme, a partner organisation processes no-longer-wanted garments, breaking the fabric down to eventually make organic fertiliser. In turn, this enriches the soil and supports responsible farming practices. This absolute dedication to sustainability, social responsibility and innovative practices has enabled Pippica to carve out a unique niche in the fashion sector. It is a key player in the Fashion Future & Tech Expo, held in Doha, Qatar – an event that brings together experts in fashion and technology.

By producing garments locally in the UK and Europe, the brand further reduces its carbon footprint. Fair trade and fair labour practices are adhered to, meaning workers are paid the living wage and treated fairly, in safe conditions. “As an entrepreneur, I refuse to compromise on the ethical credentials of our collection,” says Dea.

A fashion-forward woman in a white shirt is in the water with flowers.

Inclusivity is taken just as seriously. Pippica designs products designed for individuals of every shape, size or identity. The label believes people should be encouraged to express themselves through their clothing, and by focusing on shape and fit rather than gender, it promotes inclusivity, with clothing options that can be worn by anyone. By creating gender-neutral, sustainable and beautifully designed clothing, Pippica is improving both the fashion world and the environment.